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Shruti, founder of RentSetGo, enabling peer to peer rentals

“Don’t think of yourselves as a women entrepreneur, think of yourself as an entrepreneur”

“Failures are milestones along the road…they’re not the end destination”

“Go out there and try it out man!”

– Shruti Ajmera-Reddy, founder of “RentSetGo” (enables peer to peer rentals of various outdoor stuff)

In this week’s episode, we talk to Shruti Ajmera-Reddy, one of the founders of “RentSetGo“. RentSetGo is a peer to peer rentals marketplace where you can rent things like bikes, cameras, outdoor gear etc. Shruti talks about how her own experience in trying to rent a sports bicycle in the mountains of Kerala shaped up the company.

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Shruti talks about how she and her husband formed the company together and some of the challenges they face. Shruti was also an analyst at a angel investing firm that inspired her greatly to start something on her own. She also talks about the plans for expansion across India for the very first time in a public forum. Do check out the podcast to hear some great gems of wisdom from this very inspiring founder!

Following are the resources that Shruti shares with us on the show:

  • RentSetGo – Need to rent something fast? Check them out? They’re the leaders in peer to peer rentals for outdoor stuff currently in the country
  • Shruti recommends the following books for entrepreneurs — “Founders at Work” by Jessica Livingston and “Zero to One” by Peter Thiel
  • You can reach out to Shruti at LinkedIn and also @shrutiajmera

Please share this episode if you liked what you hear. The ripple effect in passing on this knowledge won’t be possible without your help

Have you used RentSetGo? Did it ease your need for renting outdoor stuff? Do you think peer to peer rentals are the future? Shruti and us would love to know, drop us an email at ram AT foundersgyan.com or use the comments box below!

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